Chair and Professor-Beebe. Professors-Cheatham, Gratz, Salem, Williams. Associate Professors-Burkholder, Fleuriet, Keeley, Mandzuik. Assistant Professors- Flauto, Burnette. Lecturers-Perry, Critchfield-Jones, Kraemer, Love, Wittrup.

Speech communication is the study of the creation, transmission, and analysis of messages and of message impact. Speech communication students investigate communication processes within and among individuals, groups, organizations, and societies. They explore verbal and nonverbal communication, organizational and business communication, rhetoric and criticism, argumentation and persuasion, and communication technology.

Speech communication majors learn principles and practical skills useful for careers in business, industry, government, non-profit organizations, social services, and education. Graduates enter such professions as law, business, public relations, training and development, marketing and sales, public administration, ministry, persuasive communication.

The Department of Speech Communication offers undergraduate programs leading to the Bachelor of Arts, including four career paths: general speech communication, interpersonal communication, organizational communication and persuasive communication.

For more information, call 512-245-2165 or visit the department office in room in the General Classroom Building.

A major in speech communication requires completion of a minimum of 33 semester hours in speech communication. Majors must complete at least fifteen semester hours at the 3000-4000 level. All speech communication majors must declare an official minor. See the section of this catalog dealing with minors on page 71. All BA students are required to complete the general studies requirements (see general studies requirements on page 60) and BA degree requirements (see requirements for the Bachelor of Arts degree on page 70).

Requirements for Majoring in Speech Communication

Any student may declare speech communication as a pre-major and take lower division speech communication courses. Any student may declare speech communication as a minor.

An SWT GPA of at least 2.25 with at least 45 semester hours is necessary to declare a major with an emphasis in one of the following four career paths.

Persuasive Communication Career Path. The curriculum in the persuasive communication career path is appropriate for students planning careers in business and industry, the ministry, law, politics or other careers in which persuasion, rhetorical, and analytical skills are important. Students electing an emphasis in persuasive communication must take the following courses: Communication 1310, 1315, 2325, 2330, 2338, 3327, 3333, and 4331. Majors must select two courses (6 hours) from: Communication 3334, 4316, 4317D, 4317E, 4317F, 4321, 322, 4323, 4338, and 4345. One additional three-hour upper-division course is required.

Students may apply to the departmental internship committee for permission to enroll in Communication 4390. Such enrollment will afford the student with an opportunity to work in a public communication internship. Normally the student will be expected to work approximately 120 clock hours and complete a research project in order to earn the 3 hours of academic credit. Persuasive communication internships are restricted to students who have junior standing and who have completed 18 hours of required communication coursework.

Interpersonal Communication Career Path. The interpersonal communication career path is designed to address a variety of career goals for students who seek careers which involve interpersonal interactions with others. This career path is appropriate for students seeking careers in business, non-profit organizations, sales, public relations, customer service, counseling hospitality services (e.g. travel or hotel industry) or other career or profession which emphasizes effective human relationship skills. Students electing the interpersonal communication career path must take the following courses: Communication 1310, 1315, 2330, 2338, 3327, 3333, 3330 3318B or 3318C. Students should select two courses from the following: 3318A, 3318B, 3318C, 3318F or 4331. In addition, students should select one additional upper-level communication course.

Organizational Communication Career Path. The curriculum in organizational communication is designed to enhance the student's marketability in careers requiring skills in the management of human relationships and communication flow within contemporary business, public services, and professional organizations. Students electing a major must take the following courses: Communication 1310, 1315, 2330, 2338, 3319, 3327, 3333, and 4347 or 3318A. Students must also elect 6 semester hours from the following: Communication 3318A, 3318D, 3318F, 3330, 4331, 4347, and 4390. One additional three-hour, upper-division communication elective is also required.

Application may be made to the departmental internship committee for permission to enroll in Communication 4390. A 2.75 GPA and senior standing is usually required for internship admission. Internship will afford the student an opportunity to work in a communication related role in an organization. Normally the student will be expected to work on the job for approximately 120 clock hours for 3 semester hours of academic credit.

General Speech Communication Path. The general speech communication path is designed to meet a variety of career interests including business, education, law and other professions. Students are allowed maximum flexibility in selecting courses that will most appropriately meet their interests and vocational needs. Students electing the general path must complete the following curriculum: Communication 1310, 1315, 2330, 2338, 3327 and 3333. Majors must select five additional courses (15 hours) with at least three of those courses being advanced.

Teacher Certification in Speech Communication

Students seeking secondary teaching certification have two options under the general speech communication path. Option I is a 39 hour major for students seeking certification only in speech communication. In addition to the required courses in the general path (1310, 1315, 2330, 2338, 3327 and 3333) they should take 1340, 2325, 3315, 4310, 4320 and two three-hour upper division communication elective courses.

The Option II program is designed for students who desire certification in speech communication and one other area of specialization. For maximum career flexibility, Option II is recommended over Option I. Option II students should take the required courses in the general path (1310, 1315, 2330, 2338, 3327 and 3333) plus 2325, 3315, 4310 and 4320 plus one additional three-hour upper division communication elective course.

Students seeking all-level (48 hours) certification in speech communication and theatre arts are referred to the program described on page 204.

All students pursuing teaching certification in speech communication should consult the certification requirements and criteria for admission to teacher education described on page 160.

Minor Requirements in Speech Communication

A minor in speech communication consists of 24 semester hours. Students who minor in speech communication are required to take the following courses: Communication 1310, 1315, 2338, 2330, 3327, and 3333 and 6 additional elective communication hours; 4 of the 6 additional communication hours must be advanced. Communication 2111 will not be counted toward the minor.

Minor in Political Communication

A minor in Political Communication addresses a variety of theories, principles, and skills related to the political communication process. The minor is designed for students interested in law, politics, public administration, public policy, or other professions related to issues and ideas in a political communication context.

A minor in Political Communication consists of selecting the appropriate 12 credits from the Department of Speech Communication and 12 credits from the Department of Political Science for a total of 24 credits.

All students minoring in Political Communication are required to take COMM 4345 Political Communication. The remaining nine hours from the Department of Speech Communication must be selected from the following:

COMM 2325	Argumentation and Debate
COMM 2338	Public Speaking
COMM 3333	Rhetorical Criticism
COMM 4317D	Media Criticism
COMM 4321	American Speeches
COMM 4322	Rhetoric of Protest Movements
COMM 4323	Rhetoric of Social Conflict
COMM 4331	Persuasion
COMM 4338	Advanced Public Speaking

The 12 hours selected from the Department of Political Science should be taken from the following course groups:

3 hours from:
POSI 3331	American Political Theory
POSI 3332	Ancient Medieval Political Thought
POSI 3333	Modern Political Theory (1600-1900)
POSI 3334	Contemporary Political Theory
3 hours from:
POSI 3305	The American Founding
POSI 3306	Religion and American Life
POSI 3307	Parties and Party Politics
POSI 3310	Constitutional Law: Basic Structures and Principles
POSI 3311	Constitutional Law: Individual Liberties
POSI 3312	Constitutional Law: Civil Rights
POSI 3314	State and Local Government
POSI 4301	Politics and Film
POSI 4302	Legal Theories and Research
POSI 4322	Public Policy Formulation
POSI 4331	Minority Politics
POSI 4345	American Foreign Policy
3 hours from:
POSI 3308	Congress and the Legislative process
POSI 3309	The American Presidency
POSI 4311	The Supreme Court and Judicial Process
3 hours from:
POSI 4313	Islamic Law and Politics
POSI 4314	Middle East Revolution and Nationalism
POSI 4338	Government and Politics of Latin America
POSI 4340	Government and Politics of Western Europe
POSI 4341	Government and Politics of the Soviet Union
POSI 4350	Government and Politics of Asia
POSI 4351	African Politics
POSI 4372	Government and Politics of Central and Eastern Europe
POSI 4373	Politics and National Identity in Central Asia and the Caucasus
POSI 4315	The Arab-Israeli Conflict
POSI 4326	Issues in World Politics
POSI 4327	Theories of International Politics
POSI 4349	Topics in Comparative Politics
POSI 4352	International Communism
POSI 4357	International Organization
POSI 4358	United States-Latin American Relations
POSI 4359	Politics of International Economic Relations

If a student elects to major in either speech communication or political science, no COMM or POSI course may count both for a major and a minor in political communication.

Courses in Speech Communication (COMM)

*2111 (SPCH 1144, SPCH 1145, SPCH 2144, & SPCH 2145) Speech and Drama Activities. (1) A course designed to provide credit for participation in speech communication and theatre activities. May be repeated a total for four credits in speech communication and four credits in theatre.

1310 (SPCH 1311) Fundamentals of Speech Communication. (3-0) A first course in speech communication. Study aims at understanding of fundamentals of oral communication, and practice in employing the techniques involved.

1315 (SPCH 1318) An Introduction to Interpersonal Communication.
(3-0) An introduction to materials exploring face-to-face communication and relational development. Emphasis on conceptual foundations, personal growth and skill enhancement. Prerequisite: COMM 1310.

1340 (SPCH 1342) Voice and Diction. (3-2) The human voice and the sounds of speech. The student's own voice and pronunciation will be the primary concern, using practice sessions to develop more acceptable patterns of voice and sounds.

2320 Business and Professional Speech. (3-0) A course designed to give business and professional students the fundamentals of speech as used in communication situations such as interviews, group discussions, and public speaking.

2325 (SPCH 2335) Argumentation and Debate. (3-0) A study of basic principles of argumentation emphasizing analysis, evidence, reasoning, and refutation and their applications in formal and informal debate contexts. Students will do laboratory work with the University forensic squad. Prerequisite: COMM 1310.

2330 (SPCH 2333) Small Group Communication. (3-0) A study of communication in the small group, including analysis of the influence of group structure, teambuilding, norms, roles, leadership, and climate on group process. Special emphasis on problem-solving discussion. Prerequisite: COMM 1310.

2338 (SPCH 1315) Public Speaking. (3-0) This course helps the student to develop personal speaking skills and introduces principles of contemporary types of speeches. Prerequisite: COMM 1310.

3315 Interpretive Reading. (3-0) A study of the techniques of the oral interpretation of poetry with an emphasis on performance.

3318 Studies in Human Communication. (3-0) This series of courses presents a variety of topics associated with communication theory and provides an application of communication principles in contemporary contexts.

(WI) **3318A Communication and Conflict Management. (3-0)

(WI) **3318B Family Communication. (3-0) Prerequisite: COMM 1315

(WI) **3318C Communication and Gender. (3-0) See Anthropology 3350. Prerequisite: COMM 1315.

(WI) **3318D Communication Training and Human Resource Development (3-0) Prerequisite: COMM 3319.

(WI) **3318E Language and Communication. (3-0) Prerequisite: Comm 1310

**3318F Intercultural Communication. (3-0) Prerequisite: Comm 1310

(WI) **3319 Introduction to Organizational Communication. (3-0) Examines contemporary research about the influence of communication on the organization. Prepares the student to understand and manage communication processes in organizations. Prerequisite: 6 hours COMM.

3323 Communication in Contexts. (3-0) A review of theory and principles relevant to a variety of communication contexts. Includes a discussion of verbal behaviors that develop a positive communication climate. Prerequisite: COMM 1315.

3327 Communication Research Methods and Theory. (3-0) An analysis of experimental and correlational research methods employed in the study of speech communication as a behavioral science. Focuses on the student as a consumer of communication research. Explores the interdisciplinary nature of human communication as well as the resulting theory and principles. Prerequisite: 6 hours COMM.

(WI) 3330 Nonverbal Communication. (3-0) Introduces the conceptual foundations of nonverbal communication. Theoretical perspectives, research methods and applications of nonverbal communication are also explored in a variety of contexts. Prerequisite: COMM 1315 or COMM 2330.

(WI) **3333 Rhetorical Criticism. (3-0) Exploration and application of methods of analysis and evaluation of rhetorical discourse. Emphasis on developing critical research and writing skills. Students should complete Comm 3333 before enrolling in other advanced rhetorical studies courses. Prerequisite: 6 hours COMM.

(WI) 3334 The Rhetoric of Women Suffrage. (3-0) Students in this course analyze and evaluate persuasive messages of the early Women's Rights movement (c.1838-1920). Emphasis is on understanding how women's rhetorical efforts to influence social issues such as abolition of slavery and prohibition of alcohol resulted in the movement to change women's legal and social status and gain voting rights. Prerequisite: COMM 1310.

4310 Communication and Theatre Developmental Seminar. (3-0) Examines procedures for diagnosing and improving speech communication and/or theatre instructional skills. Prerequisite: Admission to teacher certification program or permission of department chair.

*4315 Directed Research in Speech Communication. (3-0) Individual or group research projects at the advanced level that are not offered in the present curriculum. Permission and project approval must be obtained from the departmental chair prior to registration. Prerequisite: Instructor permission.

4317 Studies in Public Communication. (3-0) This series of courses explores a variety of communication messages and contexts by applying critical methods and theories.

(WI) 4317d, Media Criticism. (3-0) Prerequisite: COMM 1310

(WI) 4317e, Advanced Argumentation. (3-0) Prerequisite: COMM 2325

4320 Directed Speech and Theatre Activities. (3-0) Designed to assist individuals to manage and implement programs in speech communication and theatre. The course includes practical experience in directing debate, plays, and individual events. Prerequisite: Admission to Teacher Certification Program or instructor permission.

(WI) 4321 American Speeches. (3-0) Analysis and evaluation of major American speeches and their influence on the history and culture of the United States from 1630 to the present.. Prerequisite: COMM 1310.

(WI) 4322 Rhetoric of Protest Movements. (3-0) Explores the persuasive strategies used by protest and political movements to promote social and political change. Focuses upon the application of critical perspectives in understanding the stages, leadership styles, and rhetorical appeals characteristics of movements in American society. Prerequisite: COMM 1310.

(WI) 4323 Rhetoric of Social Conflict. (3-0) Students in this course analyze and evaluate persuasive messages by advocates supporting different viewpoints on issues that create social conflict. Those issues may be historical or contemporary. The analysis and evaluation focuses on understanding the context in which the messages occurred and the rhetorical theories that explain how they were intended to influence their audiences. Prerequisite: COMM 1310.

4331 Persuasion. (3-0) An investigation of rhetorical and behavioral theories of persuasion, the devising of persuasive campaigns, as well as the consumption and generation of persuasive messages in a variety of communication settings. Applicable for careers in business, law, and human relations. Prerequisite: 6 hours COMM or permission of instructor.

4338 Advanced Public Speaking. (3-0) In-depth critical analysis of speech construction and the development of presentation skills. Prerequisite: COMM 2338.

(WI) 4345 Political Communication. (3-0) A study of historical and contemporary political campaigns in the United States analyzing management strategies, promotional techniques, and rhetorical messages. Prerequisite: COMM 1310.

4347 Leadership and Communication. (3-0) An advanced course in communication designed to examine in detail the phenomenon of leadership in groups and organizations. Various theories and approaches to leadership will be surveyed with an emphasis on applying leadership principles. Prerequisites: COMM 2330 and COMM 3319 or COMM 3327.

4390 Communication Internship. (0-6) Actual on-the-job experience in a communication-related role in an off-campus organization; requires approximately 120 clock hours on the jobin addition to written reports. Prerequisite: Permission of instructor.