Skip to Content

Mass Communication Week examines future of media

Posted by Jayme Blaschke
University News Service
October 25, 2010

The School of Journalism and Mass Communication at Texas State University-San Marcos will hold its annual Mass Comm Week October 25-28.

Mass Comm Week is a four-day event, featuring more than 60 speakers from across the United States to discuss issues, treads and working in mass media. The theme for this year’s Mass Comm Week is “Media: A Sustainable Future.”

“Mass Comm Week allows our students to meet professionals working the field and learn about the latest media trends and innovations,” said Bruce Smith, director of the School of Journalism and Mass Communication at Texas State. “Media are changing, and we want to ensure our students are prepared.”

The event will focus on sustainability in the media, highlighting new media innovations and the impact of social media, as well as traditional print and broadcast media and how to sustain the industry. The events will be held at San Marcos and Round Rock campuses and are open to the general public.

Some featured events include:

  • Evan Smith, CEO and editor in chief of The Texas Tribune - “The first year of the Texas Tribune and why we need public-supported media,” 3:30 - 4:50 p.m., Oct. 25
  • Cheryl Donovan, speaker and author – “Social media myths: Debunked! Developing your social media strategy,” 2:00-3:20 p.m., Oct. 25
  • Rich Oppel, Public Strategies – “State of Texas media and how companies should handle the media,” 3:30 p.m, Oct. 27
  • Bob Rivard, editor of the San Antonio Express-News – “In times of crisis, get creative,” 12:30-1:50 p.m. and 3:30-4:50 p.m., Oct. 28

Up-to-date information and a complete schedule of Mass Comm Week events can be found at Students and visitors are encouraged to download and check-in with Gowalla’s location based app, as well as participate with event coverage on Twitter @txstatemcweek or at www. Many of the sessions will also be live streamed at