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Texas State University

Seyi (Shayee) Matthews

Seyi Matthews

Seyi (Shayee) Matthews heads up Material’s core qualitative research division, formerly known as Tonic; as their Creative Director of six-and-a-half years. While he has a 12 year plus design background — specialising in branding, identity and digital design — Seyi’s work has taken more of a research design focus. Using his expert knowledge of communication and information design; Seyi consults, leads and creates ideas that ultimately help make consumer insight and data more visual, approachable and powerful.