Nigel Prentice has been a leader in software, technical transformation, and design since he founded one of Austin’s first digital product consultancies in 1996. Since then, he has worked with local startups, government institutions, and enterprise organizations to lead various technology and design efforts across dozens of industries at every scale. Prior to IBM, he was the Austin studio leader for Adaptive Path, one of the original user experience design consultancies.
Nigel joined IBM in 2014 and since then has held a number of leadership and executive roles, driving the adoption of design and design thinking, while using those tools to achieve prioritized business outcomes. Currently, Nigel is the design executive for the Digital Growth and Commerce team, which is the home for IBM’s enterprise web presence. The team’s mission is to deliver market differentiation through holistic digital journeys built on Carbon — IBM’s unified digital design system.
In addition, Nigel lends his leadership as the company's chairperson for IBM's Racial Equity in Design initiative. This work is taking tangible steps to creating long term transformation around closing the racial equity gap in the profession of design while improving the career experiences for black designers inside IBM and beyond.