Crystal Windham is the Executive Director of Global Industrial Design at General Motors and is responsible for supporting General Motors’ visual identity and its global brands. She leads many teams, including color and trim, design sustainability, graphic design, experiential events, community outreach, merchandise development, creative visualization and more. Previously, Windham was the Director of Design for Cadillac Interiors leading the team responsible for some of Cadillac’s most iconic interiors, including the 2021 Cadillac Escalade and, most recently, the Cadillac LYRIQ. Since joining General Motors in 1994, her assignments have included multiple vehicle brands and special project work abroad.
She became the first African-American female director in GM Design’s history in 2008 and spearheaded several award-winning interiors, including the 2016 Chevrolet Malibu and 2014 Chevrolet Impala.
Windham encourages students to consider higher education and careers in art and design through GM Design’s You Make a Difference program. Her awards include Urban Wheel Designer of the Year, the Emerging Leader Award from the Rainbow PUSH Coalition and Automotive News 100 Leading Women in the North American Auto Industry.
Windham holds an industrial design degree from the College for Creative Studies (CCS), an MBA from the University of Detroit-Mercy and is a member of the school’s MBA alumni board.