Antonio Banos Dreams of the Big Time
His passion for advertising began early in life. As a child in Mexico City, he cut out the advertisements and logos that caught his eye in his mother’s magazines and pasted them on his pencil case and lunchbox. Today, Antonio Banos is one of the top college students in advertising in the United States.
In February 2009, the American Advertising Federation (AAF) named Banos, an advertising junior in the School of Journalism and Mass Communication at Texas State University-San Marcos, one of the 50 Most Promising Minority Students in advertising.
Banos accepted the award at a ceremony in New York City. “It was an honor because I had the chance to represent Texas State at the national level,” Banos says. “I had a chance to network with industry giants such as Leo Burnett, Ogilvy, Saatchi & Saatchi and many more. But the best part about this trip—and this might not be the usual answer—was the fact that I was able to make my extremely supporting and loving parents proud.”
The Road to Texas State Banos’ parents, whom he is quick to credit for his accomplishments, moved him from Mexico to Texas in 2000. He attended Cinco Ranch High School in Katy and dreamed of a career in which he could create the advertisements he loved to collect as a child.
When it was time to choose a university that could prepare him for an advertising career, Banos did his research. He says the reputation of Texas State’s AAF student chapter and the winning record of the university’s National Student Advertising Competition (NSAC) team, the most consistently winning team in the nation, impressed him.
“My budget was quite limited, but I still wanted to get the best education,” he says. “When I ran into Texas State, I was surprised by the tuition costs and the award-winning, outstanding advertising program. At that point, there was no doubt in my mind San Marcos was going to be my home for the next four years.”
A Winning Record During his years at Texas State, Banos has helped continue the NSAC team’s winning record as a team member. In 2006, the NSAC team finished district-level competition as second runner-up. In 2009, the team took home third place and had the highest presentation score among all 17 competing universities. “I had the chance to lead the creative team and work with other teams to create an amazing integrated marketing communications campaign,” he says. “I also had the chance to meet some of the best, hardest working and most worthy students at Texas State.”
Someone else Banos met at Texas State who has influenced his life is Jody Gibson, Texas State’s advertising sequence coordinator and a senior lecturer. “She introduced me to everything I know,” Banos says. “She let me borrow her advertising book collection and has given me tremendous advice, suggestions, ideas and teaching. I hope one day she is recognized for her outstanding work. She might not be a scientist making world-changing discoveries, but she surely has shaped students’ lives like mine in a very meaningful way.”
His Future Looks Bright Banos’ life is shaping up to be a huge success. In addition to his AAF award, his accomplishments include receiving the prestigious Vance L. Stickell Internship. He has completed internships in the creative departments at Dieste Harmel & Partners in Dallas and Bromley Communications in San Antonio. His third internship, set for summer 2009, is with Lopez Negrete in Houston. “My goal is to have four internships by the time I graduate,” Banos says. “My internships have been priceless experiences. I realized from them that I have found what I want to do for the rest of my life—advertising.”
When he graduates from Texas State in spring 2008, Banos hopes to start that life in advertising by getting his foot in the door at a “big-time” agency. “My dream job is to someday become the chief creative officer of a recognized advertising agency,” he says. “My ultimate dream job is, after many years of experience, to become a creative professor for a creative school or university.”
Maybe by then Banos will have a son who will also like to clip advertisements from magazines. But maybe he’ll have the extra pleasure of collecting ads created by his father.