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In Brief: University Marketing launches modernized "Discover" web site

Posted by Jayme Blaschke
University News Service
January 26, 2015

The Office of University Marketing at Texas State University has launched a newly-redesigned Discover website at www.txstate.edu/discover.  

The purpose of the site is to digitally broadcast the high-level, and often under-exposed, research that occurs daily at Texas State. It is the digital portion of a much larger integrated marketing campaign that includes a two-page spread in Texas Monthly, engaging video featuring our talented researchers, and strategic social media exposure.

"Our team works collaboratively to produce all the assets in-house," said Michael Edelstone in University Marketing. "I'd like our campus editors and designers to know what is possible with a little planning and some consultation with our department. It's basically win-win-win-win."

The previous Discover site was designed and developed in 2011. The new site features a modernized design, addresses the needs of users--which have evolved since 2011--and is tailored for improved mobile access and interaction. There are also updates to fonts and colors and coding changes that simplify web publishing and site maintenance.

For more information, contact Edelstone at 245-1555 or via email at edelstone@txstate.edu.