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In Brief: Texas State AMA chapter named Case competition finalist

Posted by Jayme Blaschke
University News Service
February 9, 2015

The Texas State University American Marketing Association (AMA) chapter has been selected as one of eight finalists in the Collegiate Case Competition.

The AMA is the largest marketing association in North America with more than 350 student chapters.

Case finalists were chosen based on a written entry. This year the Case client was Glacéau and its brands vitaminwater and vitaminwater zero. The Case challenge was to develop an integrated marketing communions plan to create brand and product love in the 18-24-year-old demographic without alienating 30-39-year-old loyalists.

As finalists, the Texas State students will be presenting their case recommendations at the Annual AMA International Collegiate Conference in New Orleans, La., March 19. Students who participated in this Case submission include Brittany Miller, Yvonne Davila, Efren Esparza, Nidal Najjar, Julien Olivier, Kyle Peck, Kaitlyn Powell, Roque Ramos, Madison Stephens, Nicole Villafana and Johana Wibisono. Gail Zank serves as advisor to the group.

This is the 10th time in the past 11 years for Texas State to compete in the AMA Case competition and the ninth year the team has been chosen as a finalist.