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Pointlogic, Texas State announce partnership to produce leaders in media

Posted by Jayme Blaschke
University News Service
April 17, 2015

Pointlogic, Inc., a global leader in software and analytics to improve marketing return on investment, and Texas State University, an emerging research university serving more than 36,000 students, announce a partnership to help prepare advertising students to become leaders in the field of media.

Pointlogic has agreed to provide Texas State students with access to Commspoint, the world's leading strategic media planning software, in use by agencies from all major global media holding companies.  Texas State faculty will be integrating training and use of the software into their advertising media curriculum.  The goal of their advertising program is to best prepare students to enter the work force with a high level of competence with the concepts and tools they will likely use as a media professional.

"We are thrilled to be working with Texas State to help prepare their students for success as media professionals," said Jay Wofsy, managing director Pointlogic North America.  "Mastery of Commspoint is a skill that is highly prized at agencies and it demonstrates that Texas State candidates are extremely qualified and can be productive immediately on an agency's media planning team."

"As we educate the next generation of leaders in the media industry, it's imperative that they enter the workforce fluent in the language and tools used in the industry," said Gigi Taylor, assistant professor of advertising in the School of Journalism and Mass Communication at Texas State.  "Commspoint is the gold standard software tool in media planning and we are excited to begin integrating it into our coursework."

Pointlogic and Texas State were brought together by GSD&M, a longtime client of Pointlogic.  GSD&M regularly recruits from Texas State and is excited that these graduates are well prepared to enter the media business and will be trained in the use of Commspoint, one of their key planning tools.

The heart of the Commspoint software is a decision making support platform, fueled by consumer media and behavior data, that powers the media planning process.  By working with Commspoint while in school, students will learn the various roles that media play and to link a brand's needs to media choices.

About Pointlogic

Pointlogic is the global leader in strategic marketing planning solutions. These software solutions are used in over 80 countries by some of the world's most successful media agencies, media owners and brands. Pointlogic solutions span the key stages of marketing from strategic planning through to activation. Pointlogic headquarters are in Rotterdam, The Netherlands with additional offices in New York, Sao Paulo, London and Singapore. For more information, visit www.pointlogic.com.

About Texas State University

Texas State is a public, student-centered, Emerging Research University located halfway between the Austin and San Antonio metropolitan areas. It ranks as the largest public university in the Texas State University System and one of the largest 50 public universities in the country. For more information, visit www.txstate.edu.