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In Brief: Texas State students promote area non-profits via social marketing

Posted by Jayme Blaschke
University News Service
May 9, 2014

Marketing students at Texas State University have partnered with area non-profit organizations to implement marketing strategies.

The course introduces students to social marketing--marketing for social behavior change. Working directly with area non-profit organizations, the students plan and implement a marketing campaign. The organizations are able to use the students’ marketing knowledge to evaluate their current marketing strategies and to expand and refine them.

More than 250 students and 26 distinct non-profits have participated in the program in the three years it has been active. The six non-profit organizations that participated this spring were: Texas State Cancer Advocacy Movement for Colleges and Outreach (CAMCO), Bobcats Leaving out Violence (BLOV), Texas Foster Care and Adoption Services (TFCAS), Central Texas Medical Center (CTMC), Texas Solar Energy Society (TxSES), and Hays Caldwell Council on Alcohol and Drug Abuse (HCCADA).

For more information, contact Karen Smith, Department of Marketing, at (512) 245-3192 or via email at ks07@txstate.edu.