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Texas State AMA chapter finalist in 2014 Collegiate CASE competition

By Raquel Gonzales
University News Service
February 5, 2014

The American Marketing Association student chapter at Texas State University has been named a finalist in the 2014 AMA Collegiate Case Competition.

Texas State is one of 10 finalists in the competition.

The case sponsor this year is the Hershey Company. Past sponsors have included Donate Life America, Nintendo and McGraw-Hill. The case submission this year requires students to develop a marketing strategy to re-launch the Hershey Take 5 candy bar. Texas State’s entry was developed by students in a marketing class that focuses on forming a submission for the AMA competition.

“I am very proud of our students,” said Gail Zank, chapter advisor. “It speaks to the quality of Texas State students and the marketing department program that we have had such success at this competition.”

Texas State has performed well at previous case competitions. In the eight years that Texas State has participated in the competition, it has been chosen seven times as finalists. Texas State has been recognized as second place four times.

Students that participated in this year’s case submission include Justin Davis, Andrea Franklin, Hayley Helfenbein, Jennifer Klinger, Daye Lee, Analisa Luning, Lacy McCann, Mervin Medina, Megan Stockberger and Danielle Word. Marketing students Mervin Medina and Jennifer Klinger will be presenting their case to the judges at the AMA competition.

“What I'm anticipating most about the AMA Case Competition in New Orleans is getting the opportunity to present with my team members that worked so diligently on the project,” Klinger said. “Presenting our marketing recommendations to the people of Hershey’s and AMA will be an incredible (and nerve-wracking) experience.”

The marketing students will present their case in New Orleans, La., at the annual AMA international collegiate conference on April 10.

For more information, contact Gail Zank at gz10@txstate.edu.