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Heintze named Associate Vice President for Enrollment Management

Date of Release: 05/24/2005

Michael R. HeintzeSANMARCOS—Michael R. Heintze has been named Associate Vice President for Enrollment Management at Texas State University-San Marcos.

Heintze comes to Texas State from Oklahoma State University, Stillwater, where he served as Vice President for Enrollment Management and Marketing since 2003.

“Cheryl and I are very pleased to have the opportunity to return to the Hill Country and to be a part of the Texas State University family,” said Heintze. “These are exciting times for Texas State and I look forward to working with Provost Moore and other campus leaders to achieve enrollment management goals and position the university for even greater success.”

Heintze earned his B.A. in history from Texas Lutheran University in 1972, his M.A. in history from Texas State in 1974 and his Ph.D., also in history, from Texas Tech University in 1981.

“Dr. Heintze brings a wealth of experience in admissions, recruitment, enrollment management and marketing at excellent universities to Texas State,” said Texas State Provost Perry Moore. “We look forward to his outstanding leadership at Texas State.”

At Oklahoma State, he served as head of the Enrollment Management and Marketing Division, which was created in 2003. The division comprised five departments with more than 100 employees, and included the Office of Undergraduate Admissions and the Office of the Registrar under the Enrollment Management group as well as Marketing Services and KOSU public radio under the Marketing Services group. He also served as chair of the marketing and enrollment management councils for the Oklahoma State University System.

Prior to his time at Oklahoma State, Heintze served as vice president for enrollment management at Texas Tech from 1998-2003; director of admissions for Clemson University, Clemson, S.C., from 1985-87; associate director of admissions, from 1983-85, assistant director of admissions from 1981-83 and admissions counselor from 1978-81, all at Texas Lutheran University.