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Business owners seeing green over SWT name change


News 8 Austin (07/09/2003)
By Natasha Allen

Out with the old, in with the new.

The days are numbered for Southwest Texas State University and businesses in San Marcos could be among the loudest counting them down.

With the Sept. 1 name change to Texas State University at San Marcos comes a new athletic logo on shirts, signs, and cozies.

BJ Hageman, Jr. owns BJ’s Special Tees, and last year at this time he would have only printed about 1,000 shirts in anticipation of the fall semester.

But with everyone wanting to get their hands on the new merchandise, he started making 100 shirts each with the six new designs, with the possibility of 3,000-5,000 shirts.

Hageman and most of his family graduated from SWT and said he knows firsthand how student-driven the economy is.

“ San Marcos has always been a college town and so many of the businesses in San Marcos depend upon the business from the university. That’s the life and blood of a lot of businesses in San Marcos,” he said.

And right now, the university means more than ever to businesses here. The company can make about 100 shirts an hour.

So far the university has only approved the new athletic logo and the school’s new name of Texas State University, so signs and letterhead will have to wait.

“ Signs will need to be changed. And many other things that will give the local businesses a quick boost,” San Marcos Chamber of Commerce president Phil Neighbors said.

The new name will mean more statewide recognition to San Marcos, added Neighbors.

“ Probably any improvement or upgrade in any program ultimately reflects in additional economic impact on the community,” he said.

The name change is permanent, but Hageman said the benefits may only be temporary for him.