The stock market crash of 1929 ruined many people's bank accounts. Most of the nation suffered, and the people in Hays County did too, losing farms and ranches. This era was marked by a constant battle to keep the infamous boll weevil from ruining the cotton crop. The area emerged from this time of turmoil mostly with the help of President Franklin D. Roosevelt's New Deal programs, especially those that had to do with agriculture.
World War II, as many historians note, brought the nation out of the Depression. At the beginning of World War II the Freemans bought their ranch, perhaps as an opportunity to sell beef to the government.