Guidelines for Alcohol or Tobacco Sponsorship UPPS No. 07.04.10
Issue No. 3
Effective Date: 09/30/2004
Review: January 1 E4Y
01. POLICY STATEMENTS
01.01 This UPPS
establishes guidelines for university groups and marketers of alcohol or
tobacco products advertising or co-sponsoring events or activities. Attachment
I includes examples of permissible and impermissible activities. For
permission to sell, serve or consume alcohol on campus, refer to UPPS No.
05.03.03 (Alcoholic Beverage Policy and Procedure).
01.02 Advertising
and promotion by co-sponsoring merchandisers of alcohol or tobacco should focus
on the event or activity being held, not on the products.
01.03 The sale
or giving away of items bearing the alcohol or tobacco co-sponsor's logo or
message must not be the primary activity or focus. The sale or giving away of
alcohol or tobacco advertising items must be tied to a student activity or
campus generated activity or event.
01.04 Advertising
and promotional activities shall not encourage or imply approval or acceptance
of alcohol abuse, under-age drinking, drinking and driving, drinking as a
solution to personal or academic problems, or drinking as necessary to social,
sexual, or academic success. Where the co-sponsor is promoting alcoholic
products, moderation messages must be plainly in evidence. The same
proscriptions apply to tobacco products.
02. PROCEDURES TO FULFILL GUIDELINES
02.01 Student,
staff, faculty groups, and staff or faculty advisors to student organizations
must consult with the Director of the LBJ Student Center or designee when
planning alcohol- or tobacco-related marketing activities on campus. This
office will ensure compliance with university policies and can discuss other
suggestions or guidelines as may be appropriate.
02.02 Tobacco and alcohol marketers will support the university philosophy of informed and responsible decision-making about the legal use or non-use of alcoholic beverages or tobacco products.
02.03 The
visible surface area of any give away item, flyer, banner, poster, or other
form of advertisement may reflect the sponsor's logo or message but the primary
emphasis displayed must be either neutral or promote the organization or event
sponsored. Any alcohol or tobacco logo or message displayed must be secondary and
cannot diminish the primary emphasis of the event. As a guideline, secondary or
product advertising will encompass no more than one-fourth of the visible
surface area. No permanent signs promoting alcohol or tobacco products are
allowed on campus.
02.04 The sale
or giving away of alcohol- or tobacco- related logo items solely as a
fundraising or promotion activity is prohibited.
02.05 Alcohol
and tobacco products will not be provided as awards or prizes to any person or
organization participating in any given event.
02.06 Marketing
programs for alcohol will not be authorized to hold drinking contests as a part
of their promotion. The giveaway of coupons for alcohol or tobacco products or
free sampling of any alcohol or tobacco product will not be a part of any
promotion. Alcohol may be served, however, as a refreshment to persons of legal
age. If this occurs on campus, an alcohol activity permit approval form must be
completed through the Dean of Students Office.
02.07 Marketing
programs for alcohol and tobacco will not be permitted if the amount of
donation is in any way dependent upon purchase or consumption of the alcohol or
tobacco product.
02.08 When
using an alcohol or tobacco sponsor for an event, the event must have an
additional non-university co-sponsor that is not alcohol- or tobacco-related
(See Attachment
I, number 1).
03. REVIEWERS OF THIS UPPS
03.01 Reviewers of this UPPS include the following:
Position Date
Mr. Andy Rhoades, Director January 1 E4Y
LBJ Student Center
Ms. Judy Row, Director January 1 E4Y
Alcohol and Drug Resource Center (ADRC)
Dr. Larry Teis, Director January 1 E4Y
Athletics
04. CERTIFICATION STATEMENT
This
UPPS has been approved by the following individuals in their official
capacities, and represents Texas State policy and procedure from the date of
this document until superseded.
Mr.
Andy Rhoades, Director of LBJ Student Center; senior reviewer of this UPPS
Dr.
John H. Garrison, Assistant Vice President for Student Affairs and Dean of
Students
Dr.
James D. Studer, Vice President for Student Affairs
Dr.
Denise M. Trauth, President