Revised:
11/30/2011
Guidelines for Use of Texas State Logo, UPPS No. 01.04.11
System Statement, Board of Regents List, Issue No. 8
and Equal Opportunity Statement Effective
Date: 04/30/2010
Review:
June 1 E4Y
01.
POLICY STATEMENT
01.01 These usage guidelines provide consistency
when presenting the university’s name and symbol on publications, stationery,
Web sites, and other university documents. For more information on official
university stationery consult UPPS No.
01.04.12, Designation of Official Texas State Stationery.
02. DEFINITIONS
02.01 Artist’s work – Images of original paintings
and sketches, photos depicting original works, or noted photographer’s work.
02.02 Multiple-page publication – A document
containing more than six pages
(e. g., magazines, newsletters, catalogs).
02.03 PMS-Pantone
Matching System® – A standardized color
reproduction system.
02.04 Presentation material – Slide shows,
PowerPoint presentations, and video productions.
02.05 System statement – “A member of The Texas
State University System” is a phrase proclaiming the university’s affiliation
with The Texas State University System.
02.06 Tagline – “The rising STAR of Texas” is the
university’s official branding slogan.
02.07 University logo – The Texas State logo is
registered with the Patent and Trademark Office of the United States and the
state of Texas and is the university’s official emblem. The logo consists of
words and graphics: Texas State University-San Marcos, the star icon, and a
black rule. See Attachment
I for a
visual example of the university logo.
02.08 University publications – Documents containing
text or images, a combination of these, whether offline (e. g., printed, CD
ROM, presentation, video, and DVD) or online (e. g., Web) used to:
a.
market the university and its colleges, departments, centers,
programs, and facilities;
b.
recruit students, faculty, and staff;
c.
support development;
d.
provide information to an internal or external audience; and
e.
officially represent the university.
University publications
also include materials prepared for centers, institutes, divisions, and offices
as well as other university locations (e. g., The Round Rock Higher Education
Center, Freeman Ranch, University Camp, and other remote locations).
NOTE: In this definition,
e-mails are not considered university publications.
02.09 University Web pages – A Web page is a document or resource
of information accessed through a Web browser and displayed on a computer
screen. A university Web page is official content of
Texas State or one of its component parts. For example, www.umktg.txstate.edu is a collection
of Web pages that make up the office of University Marketing’s Web site.
02.10 Symbol – Something that stands for or suggests something else by
reason of relationship, association, convention, or accidental resemblance;
especially a visible sign of something invisible.
03. EXEMPTIONS
03.01 The following are exempt from guidelines in this policy statement:
a. Materials prepared exclusively for special gift solicitations
funded from non-university sources.
b. Materials prepared for special, self-contained, grant-funded
programs not directly related to university programs. Such programs are
encouraged to use the logo and follow these guidelines whenever possible.
c. Materials prepared for the university’s private support
organizations, as defined by Regents’ Rules, Chapter IX, including development
foundations, alumni associations, parents’ associations, and athletic booster
organizations.
d. Materials prepared for consortia in which Texas State
participates.
e. Materials
prepared for instructional use as part of an organized university class.
f. Course or class syllabi.
g. Publications
prepared for Athletics are exempt from the logo and tagline use procedures, but
should adhere to the system statement, Board of Regents and equal opportunity
statement use procedures.
* h. University retail operations, budgeted in the
Auxiliary Enterprise fund group, may display the name of the operation above
the university logo rather than below it when used in advertising or in
recognition of the operation’s sponsorship of an event or activity.
04. UNIVERSITY LOGO AND TAGLINE USE PROCEDURE
04.01 The
university logo and tagline are registered trademarks and must always display
the federal registration mark ®. Use the federal
registration mark ® at the end of the tagline when it appears as a graphic and
is independent of the university logo.
04.02 There are four recognized and approved logo
options:
a.
primary
with tagline (see Attachment II);
b.
secondary
with tagline;
c.
alternate
horizontal (see Attachment I); and
d. alternate vertical.
Attachments to this UPPS contain the
official university logos. Guidelines for use of the university logos are
located on the Web
site under the Resources tab.
NOTE: Any variance from
these depictions requires prior approval from the director of University
Marketing.
04.03 The
tagline, “The rising STAR of Texas” appears centered below the primary and
secondary logos. Use of the tagline with the alternate horizontal or vertical
logos is optional. The tagline is set in Adobe Garamond italic (Times is the PC
equivalent). The word “star” is in all capital letters. The minimum font size
used to typeset the tagline is nine-point.
04.04 All
university publications will include the logo and tagline on:
a. the front or cover of printed
material;
NOTE: The
logo and tagline may appear on the back of a publication when the material’s
cover or front page depicts an artist’s work, or if the publication is an
invitation, a greeting card, or a post card.
b. the first slide or frame of
presentation material;
NOTE: The logo and tagline may appear
on the last frames of a video (for at least three seconds), such as a
commercial or if the video resides on the university Web site.
c. all
university Web pages.
NOTE: The tagline does appear on the
university home Web pages, but does not appear on university Web pages using
the GATO template.
04.05 The
primary logo is the preferred usage. Use the
secondary logo when space requirements do not accommodate the primary logo.
Use the alternate horizontal and vertical logos on merchandise and promotional
products.
04.06 The
following colors or color combinations are approved for reproducing the
university logo:
a.
three
colors (metallic gold PMS 872, maroon PMS 504, and black).
b.
two
colors (metallic gold PMS 872 and maroon PMS 504).
c. one color (black, metallic gold PMS
872, or maroon PMS 504).
NOTE: Contact the office of University
Marketing to gain approval to use a white logo reversed from a colored
background.
04.07 Users
may reduce and enlarge the logo art and type as a unit but should always
maintain the original intended proportions and alignment of elements as shown
in the attachment.
04.08 Do
not change or alter the official university logo, art, and type included.
Always use the logo in its approved form. Any variation or alteration of the
registered trademark is strictly prohibited by law.
04.09 Do not add another graphic, mark, or symbol to the
university logo. Adding another graphic, mark, or symbol to the university logo
requires full administrative approval, beginning with the director of
University Marketing.
04.10 Do
not substitute other marketing symbols or athletic logos for the official
university logo.
04.11 Never
use the dimensional star graphic alone as a representation of the logo or with
alternative fonts.
04.12 Occasionally,
if space or technology will not accommodate the entire logo, the logotype
(words only) may appear without the dimensional star graphic, with approval from
the director of University Marketing.
04.13 Interested
parties may examine the official logo and other graphic materials in the office
of University Marketing. The director of University Marketing is the custodian
of the official university logo.
05. SYSTEM STATEMENT AND LIST OF BOARD OF REGENTS USE PROCEDURES
05.01 The system statement declares Texas State’s
affiliation with The Texas State University System. The system statement “A
member of The Texas State University System” must appear on the:
a. front
or cover of printed material;
NOTE: The
statement may appear on the back of a publication when the material’s cover or
front page depicts an artist’s work, or if the publication is an invitation, a
greeting card, or a post card.
b. first
slide or frame of presentation material;
NOTE: The logo and tagline may appear
on the last frames of a video (for at least three seconds), such as a
commercial or if the video resides on the university Web site.
c. first page and the front cover of multiple-page
publications; and
NOTE:
Business or informational forms designed for internal university use are
exempt from the system statement and list of Board of Regents use procedures.
d. university home pages.
The system statement must be included at a minimum size of
nine-point when using Adobe Garamond or eight-point when using Adobe Univers.
Although the system statement is not a part of the official
university logo, it may appear centered below the logo if enough clear space is
allowed. Logos that measure 2 ½ inches or less in width must include a ¼ inch
clear space around the logo. Logos that measure greater than 2 ½ inches in
width must include a clear space equal to the height of the letter “T” in the
word “Texas.”
05.02 Multiple-page
publications must include the names and home cities of the current members of
The Texas State University System Board of Regents and chancellor in the
following order:
a. Chair;
b. Vice-Chair;
c. Remaining Board of Regents members in
alphabetical order by last name;
d. Student Regent; and
e. Chancellor.
06. EQUAL OPPORTUNITY STATEMENT USE
PROCEDURES
06.01 All recruitment ads and literature must
include the following equal opportunity statement:
“Texas State University-San Marcos is an equal opportunity
educational institution.”
06.02 All catalogs (i. e., the undergraduate and
graduate course catalogs) must include the following expanded equal opportunity
statement:
“Texas State University-San Marcos will not
discriminate against any person in employment or exclude any person from
participating in or receiving the benefits of any of its activities or programs
on any basis prohibited by law, including race, color, age, national origin,
religion, sex, disability, veterans’ status, or on the basis of sexual
orientation. Equal employment opportunities shall include: personnel
transactions of recruitment, employment, training, upgrading, promotion,
demotion, termination, and salary.”
07. PROCEDURES
FOR USE OF THE LOGO BY REGISTERED STUDENT ORGANIZATIONS
07.01 Registered
student organizations may use the university logo on approved printed materials
if the following conditions are met:
a. The director of University Marketing
receives and approves a formal written request to use the logo.
b. When
usage is in question, the director will forward the request through approval channels,
which may include the dean of Students.
c. All
student organizations using the logo will follow the same precise usage
guidelines stated in this UPPS, including addition of the system statement.
07.02 Registered
student organizations that do not follow the logo guidelines may have their
right to use the logo revoked.
08. PROCEDURES FOR
USE OF THE LOGO BY NON-UNIVERSITY ENTITIES
08.01 The
Texas State logo is registered with state and federal agencies as an official
service mark and therefore protected under federal trademark law.
08.02 Use
of the trademarked logo without university approval may result in legal action
against the offending entities or individuals.
08.03 Follow
the procedures listed below to obtain authorization to use the Texas State
logo:
a. For non-commercial use, submit
requests in writing to the office of University Marketing. The director will
forward the request through approval channels, as appropriate.
b. Businesses and individuals desiring to
use the logo for commercial purposes should consult the office of the director
of Athletics (see UPPS No.
01.04.10, Registration, Control, and Marketing University Symbols).
08.04 For
additional information regarding the use of the logo, agencies should contact
the director of University Marketing.
09. PROCEDURES FOR ACQUIRING COPIES OF THE
LOGO
09.01 Downloaded copies of the logo, suitable for
reproduction, are available on the Web
page under the Resources link.
09.02 Desktop
publishers should use caution when reproducing computer-generated logos and
make certain their printer produces a high-quality reproduction with proper
proportions of the art to maintain quality standards. If
problems occur, contact the office of University Marketing.
09.03 For information on how to initiate and produce
a publication at Texas State, consult UPPS No.
06.05.01, Initiating and Producing Publications.
10. PROCEDURES FOR SEEKING A WAIVER
10.01 The person making the waiver request must
present the proposed deviation in writing to the director of University
Marketing, who has the initial authority to approve or disapprove.
10.02 Should the director disapprove the requested
waiver, the applicant may appeal to the vice president to whom the applicant
reports. The vice president will then review the requested deviation with the
associate vice president for Enrollment Management and Marketing, who will make
the final decision.
11. REVIEWERS OF
THIS UPPS
11.01 Reviewers of this UPPS include the following:
Position Date
Director, University Marketing June 1 E4Y
Associate Vice President for June 1 E4Y
Enrollment Management and
Marketing
12. CERTIFICATION
STATEMENT
This
UPPS has been approved by the following individuals in their official
capacities and represents Texas State policy and procedure from the date of
this document until superseded.
Director, University Marketing; senior reviewer of this UPPS
Associate Vice President for Enrollment Management and Marketing
Provost and Vice President for Academic Affairs
President