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Marketing a Professional Environmental Business

Course Cost:  $150.00

Course Value
Are your sales in environmental inspections where you want them? Do you know how to perform a presentation? How do YOUR brochures and website look?

This course will teach you the FUNdamentals in how to market your business. It will also enhance the knowledge you already have in marketing, but maybe arenot aware you have.

This course was written by an environmental professional who uses what is in this book to make sales.


Syllabus
Building Professionalism in Sales
    12 Commandments for the Ethical Salesperson (Ethical??)
    The Value of Trust, A Clients' Perspective
    Why Clients See You as Unconcerned
The Sales Process
    How to Acquire REAL Prospects (What's a Decision Maker)
    The initial Contact (What Do You Mean No Yellow Pages)
    Giving YOUR Sales Presentation
    Handling Objections (You Mean They May Say NO?)
    Closing the Sale
    Follow-up After the Aale (You Mean I Could Upsell?)
Building the Referral Network
    Put Yourself in Their Shoes
    Referral Culture (Word-of-mouth Advertising)
    The 70/30 Rule
Time Management to Increase Sales
    12 Specific Tips
Marketing Ideas (That Work)
    How to Create a Successful Brochure
    Successful Website Design Tips
    Face to Face Presentation (You Mean I Don't Sell Over the Phone?)
    Media Marketing Tips
Preparing a Marketing Plan
    Week One
    Week Two
    Week Three
    Week ----
Marketing Scripts
    Demo of Outgoing Calls
    How to Answer Incoming Calls