The Book: A WHOLE NEW MIND
2009-2010 Common Experience
A Whole New Mind
Why Right-Brainers Will Rule the Future
by Daniel H. Pink
• New York Times bestseller
• BusinessWeek bestseller
• Wall Street Journal bestseller
• Washington Post bestseller
Lawyers. Accountants. Computer programmers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.
In this insightful and entertaining book, which has been translated into 18 languages, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
— Information above adapted from
Daniel H. Pink website (danpink.com) summary