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Bobcat - Monica Apodaca

Monica's Thoughts on Texas State

Why Texas State

I was lucky enough to know exactly what I wanted to do out of high school, and I knew how great the advertising and communication design programs were, so it seemed like a perfect fit. Although I ended up flipping my major and minor, I really lucked out with communication design. It is well known throughout the area, and the staff is phenomenal.

Why Communication Design and Advertising

I’ve always been a bit of a creative nerd, whether I was doodling, making music or designing my own logo (yes, I did that in hopes that I would be famous one day). It always came pretty naturally. One day in high school, I opened InDesign, and from then on I was pretty set on making cool stuff. I’ve always been fascinated with typography, witty taglines and guerilla marketing, so advertising seemed to fall in my lap perfectly.

Career goals

The beauty of advertising is the ability it has to reach out to massive amounts of people at once. I hope to climb my way to a creative director position and do nonprofit advertising for organizations that may not have the funding to spread the word about their work. I will be able to say my career has been successful when I’ve given meaning to something, when I’ve evoked some kind of emotion from you or made you feel so strongly about something that it takes you back to where you want to be or somewhere you’ve never been.

How My Major Will Help Me Reach My Goals

I love the ComDes program because it’s so hands-on. To be creative, you really have to learn how to swallow some constructive criticism and keep going forward. There’s a real “no beating around the bush” attitude in the program that keeps you motivated. In the real world you won’t get a second chance, or you may not be there to explain something, and as a student I’m fortunate enough to get those opportunities. Having constant reminders from professors who are real-life designers is really beneficial.

My Favorite Professor

Hands down, Mark Todd. I had him for my first foundation class and I learned so much, not to mention that he is such a great motivator. I can remember not feeling confident about my work or second-guessing myself, and he always said the right things that seemed to pick up my spirits and get me excited about what I was doing.

Valuable Learning Experience

My sophomore year, I joined Ad Club, and it gave me real insight into the advertising industry. I quickly learned that nothing comes for free. I know that if it weren’t for Ad Club and my brush with reality, I wouldn’t have made the contacts I’ve made and interned over the summer in New York.


I love running and music, so together it’s perfect “me” time. I definitely have a great appreciation for all art, and I enjoy going to any music events, film screenings, art shows, museums and all that good stuff. I also love anything outdoors. Nerdy, I know.

Favorite Campus Hangout

Any piece of grass! When it’s a nice day, why stay indoors?

Texas State Surprise

I was amazed at how involved professors are in everything you do. I had a professor give us his cell number and told us to text him if we couldn’t reach him via e-mail in an emergency. The professors are all here to make you better, and I never expected that at such a big university.

What I Tell Future Texas State Students

Come visit and get a vibe of the atmosphere, that’s the only way you will know if it’s a fit. But I’ll warn, you might not leave.

Monica Apodaca Stats

MAJOR: Communication Design

MINOR: Advertising

HOMETOWN: El Paso, Texas

HIGH SCHOOL: Americas High School

Bobcat Quote

"I love the ComDes program because it's so hands-on. To be creative, you really have to learn how to swallow some constructive criticism and keep going forward."

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