Chair and Associate Professor-Keeffe. Professors-Abrahamson, Bell, Chiodo, Eure, Halatin, Hunnicutt, Middlebrook, Olney, Patterson, Piersol, Stutts, Taylor, Wilson. Associate Professors-Milhomme, Minifie, Ross. Assistant Professors-Natesan, Nienhaus, Smith, Temponi. Instructor-Gervais, Zigrossi. Lecturers-Augustin, Canterbury, Dietert, Hinkson, West.

The mission of the Department of Management and Marketing is to educate students to function and grow in a dynamic business world. To accomplish this mission, faculty combine effective teaching with scholarship and professional service. Faculty strive for quality in all department course offerings and undertakings to help prepare students for leadership and service in private and public organizations. The Department offers courses leading to the BBA degree with majors in management or marketing and includes programs leading to teacher certification in management. Programs prepare students for challenging careers in a variety of business and governmental organizations, and secondary education. The management major prepares students for a broad range of positions, including personnel management, industrial relations, production management, hospital administration, office management, and sales management. Students choosing teacher certification pursue careers as secondary education teachers or in the private sector. Marketing majors typically pursue careers in sales and sales management, product and brand management, retail management, physical distribution, marketing research, advertising, or international marketing.

First Semester	Hours
Art, Dance, Music or Theatre 3313	3
Computer Information Systems 3370	3
Management 3303	3
Marketing 3343	3
Free elective*	3
*Social Science Perspective***	3
	18
Second Semester	Hours
Management 3353	3
Business, advanced elective*	3
Finance 3312	3
*International Perspective***	3
Free elective*	3
	15
Senior Year
First Semester	Hours
Business, advanced elective*	3
Economics, advanced elective*	3
Management 4330	3
Management 4373, 4375	6
Free elective*	3
	18
Second Semester	Hours
Business, advanced elective*	3
Free elective*	3-4
Management advanced electives**	6
Management 4335
(Capstone Course)	3
	15-16

**Advanced electives in management must be chosen from the following: 3340, 4336, 4340, 4371, 4377, 4380, Internship, and SIFE.

***See College of General Studies section of the catalog for course options that satisfy the social science and international perspectives.

 

First Semester	Hours
Art, Dance, Music or Theatre 3313	3
Computer Information Systems 3370	3
Free elective*	3
Management 3303	3
Marketing 3343	3
*Social Science Perspective**	3
	18
Second Semester	Hours
Management 3353	3
Finance 3312	3
*International Perspective**	3
Free elective*	3
Marketing 3355, 3356	6
	18
Senior Year
First Semester	Hours
Business, advanced elective*	3
Economics, advanced elective*	3
Management 4330	3
Marketing 4320, 4321	6
	15
Second Semester	Hours
Business, advanced elective	3
Free elective*	3-4
Management 4335	3
(Capstone Course)	3
Marketing 3367, 4337	6
	15-16

Freshman Year	Hours
Management 1325	3
English 1310, 1320	6
General Studies 1100	1
History 1310, 1320	6
Mathematics 1319, 1329	6
Speech Communication 1310	3
Phy. Fitness Perspective
(two courses)	2
Natural Science Perspective**	7-8
	34-35
Sophomore Year	Hours
Accounting 2361, 2362	6
QMST 2333	3
Business Law 2361	3
Economics 2310	3
*English (Literature)**	6
Political Science 2310, 2320	6
Social Science Perspective
(Economics 2320)	3
Philosophy 1305	3
	33
Junior Year	Hours
Computer Information Systems 3370	3
Management 3303, 3365	6
Management 3353	3
Art, Dance, Music or Theater
3313	3
Economics 3353 (Intl. Persp./
Adv. Eco.)	3
Curriculum and Instruction
3325, 4332	6
Finance 3312	3
Marketing 3343	3
Reading 3324	3
	33
Senior Year	Hours
Management 4315, 4373, 4375	9
*Management, advanced electives***	6
Curriculum and Instruction 4341,
4343	6
Education 4681	6
Finance 3325	3
Management 4330, 4335	6
	36

*Students are reminded that 18 semester hours of courses designated writing intensive (WI) must be completed at SWT to satisfy degree requirements.

**See College of General Studies section of the catalog for course options that satisfy literature, natural science, and social science perspectives.

***Advanced electives in management must be selected from MGT 3340, 4336, 4340, 4371, 4377, and 4380, Internship, and SIFE.

Courses in Management (MGT)

To enroll in upper-division management courses, students must satisfy all prerequisites, be classified as a junior or senior, and be in good academic standing.

1321 (BUSI 1301) Introduction to Business. (3-0) Presents an overview of the field of business that is applicable to all types of organizatios in today's dynamic social environment. Topics include business as a social system, business functions (Marketing, Human Resources, Finance, etc.) and current issue in business. Enrollment limited to students with less than 60 total semester credit hours.

3303 Management of Organizations. (3-0) A study of management functions in modern organizations, the internal and external environmental factors affecting organizational efficiency, and the application of quantitative and behavioral science to management study.

3340 Small Business Management. (3-0) An analysis of the principles and problems involved in managing a small business. Topics include entrepreneurship, forms of ownership, location analysis, physical facility requirements, sources of funds, marketing, and legal and environmental issues affecting small businesses. Prerequisite: MGT 3303.

(WI) 3353 Business Communication. (3-0) An introduction to the uses of communication in modern organizations. The course provides students the opportunity to gain practice in making decisions involving selection and organization of communication content, in choosing an appropriate medium for presentation of information, and developing an effective writing style. The course includes the study of the theory of business communication, including communication models, general semantics, and the causes of miscommunication. Prerequisites: ENG 1310, ENG 1320, and COMM 1310

(WI) 3365 Administrative Information System I. (3-0) Office information and decision support systems are examined as critical elements in business data and information systems. Emphasis is given to information processing considerations at the systems level, including analysis and management of support activities such as data and records management, electronic filing and retrieval systems, word processing, micor and reprographics, and (tele-)communications. The course includes discussions of current and future technological trends. Prerequisite: MGT 3303.

4315 Business Principles, Issues and Trends. (3-0) review of the fundamentals of business administration as applied to contemporary business problems. Also, a discussion of current business issues and trends. Prerequisite: MGT 1325. Open to students seeking certification only.

4330 Production and Operations Management. (3-0) A study of the various aspects of managing the production and operational functions of manufacturing and service organizations. Examines plant location, layout of facilities, inventory and cost control, systems analysis, statistical quality control, and work flow planning; simulation, queuing theory, network models, and liner programming; and productivity and energy management. Prerequisite: QMST 2333.

(WI) 4335 Strategic Management and Business Policy. (3-0) An integrative course in strategic management and business policy that utilizes the case method of instruction. A capstone course involving the analysis of business through the application of principles of accounting, communications, economics, finance, management, marketing, quantitative methods, and related disciplines. Prerequisites: MGT 3303, MKT 3343, FIN 3312, and QMST 2333. Capstone course and open only to seniors in business.

4336 Problems of Small Business Management. (3-0) An analysis of the organization and operation of a small business. Provides experience in small business consulting, including problem identification and solution recommendation and implementation. Open to all business majors. Prerequisite: MGT 3303.

4340 Quality Management and Beyond. (3-0) A conceptual and practical overview of the role of quality as a system for establishing a "world class" competitive position. It explores philosophies and ideas of the leading thinkers in quality management, impact of process improvement methods, quality requirements definition and organizational change as it applies to total quality initiatives. Prerequisites: QMST 2333 or consent of professor. Management 4330 is recommended.

4371 Social Responsibility of Business. (3-0) An integration of a number of disciplies and value systems which affect and determine the proper role of business in satisfying the needs of customers, creditors, community, government, stockholders, managers, employees, suppliers, and society in general. Prerequisite: MGT 3303.

4373 Human Resource Management. (3-0) A study of the principles of human resource management in public and private institutions. Stresses the human resource aspects of recruitment, selection and placement, performance appraisal and compensation. Prerequisite: MGT 3303.

4375 Organizational Behavior and Human Relations. (3-0) A study of the role of the individual in formal organizations, group dynamics, motivation theory, communication and leadership. Integrates behavioral science concepts. Prerequisite: MGT 3303.

(WI) 4377 Labor Relations and Collective Bargaining. (3-0) A study of unions and their impact on private and public employment. Examines union growth and governance, collective bargaining, contract negotiation and administration, and arbitration and mediation. Prerequisite: MGT 4373.

4380 Compensation Management. (3-0) A study of the compensation administration in public and private organizations, with stress on the determinants of general wage levels; job analysis and evaluation; incentive, merit, seniority, and executive compensation; fringe benefits, and wage and salary control. Prerequisite: MGT 4373.

Courses in Marketing (MKT)

To enroll in upper-division marketing courses, students must satisfy all prerequisites, be classified as a junior standing, and be in good academic standing.

3343 Principles of Marketing. (3-0) A study of the marketing process. Examines the role of the consumer, marketing institutions, and the social and legal environment of business.

3355 Retailing. (3-0) A study of the principles of retail store management, including market and trade area analysis, store location and design, organization and operation management, merchandising, inventory control, and promotion and pricing policies. Prerequisite: MKT 3343.

3357 Sales and Sales Managment. (3-0) A study from the perspective of buyer and seller of selling techniques. Examines the role of sales representatives from prospecting through closing and problems confronting them. Prerequisite: MKT 3343.

(WI) 3367 Promotional Strategy. (3-0) Analysis of promotional methods used in marketing and their relation to other business functions. Examines advertising, selling, and sales promotion. Prerequisite: MKT 3343.

3377 International Marketing. (3-0) A study of the international planning and coordination of marketing functions, marketing policies, and the analysis of marketing on an international scope including environmental and cultural aspects. Prerequisite: MKT 3343.

(WI) 4320 Marketing Research. (3-0) A comprehensive study of marketing research. Examines the research process, including problem formulation, developing a research plan, sampling, data analysis, and preparing a research report. Prerequisites: QMST 2333 and MKT 3343.

4321 Consumer Behavior. (3-0) A study of the role of the consumer in marketing. Considers the motivation, personality, aptitude, perception, lifestyle, and decision-making processes of consumers. Prerequisite: MKT 3343. This course is open only to seniors majoring in marketing.

(WI) 4337 Marketing Management. (3-0) An integrative course that applies management concepts and techniques to the solution of marketing problems. Analyzes market segments and product positioning, product and product line price, channels of distribution, and promotion. Prerequisites: QMST 2333, MKT 3343, and six additional hours of marketing courses.

4397 Special Topics in Marketing. (3-0) Directed study and research in selected marketing topics, including the development of a promotional or marketing plan. Course can be offered as individual instruction or as an organized class. Prerequisite: Consent of instructor and Chair.